"The idea of a 'citizens' Europe' is very new.
Making it a reality will mean, among other things, rallying popular support for symbols that represent shared European identity. Things like.. the European flag (a circle of 12 golden stars on a blue background)." from Europa, the official EU website.

RIF challenges this notion of a repersentative flag based on a shared EU identity.
Instead, it provides participants with an interactive forum in which to create their own flag based on their political, national, and social beliefs and prejudices.
RIF allows people to participate in, and comment on, the political and socio-economic policies of the European Union.